It appears that emotional factors could play a role in banking relationhips, after all. Here's an article about a study by Finance Prof. Cocca, Linz University. I concede that it's not really breaking news. And the article has nothing substantial to say on how emotions affect banking relationships, except that age difference matters (the older the banker, the better) and that less than 15% of clients in Switzerland get consulting from women (a disgrace). That being said, let us applaud the effort of the mandating bank that paid for the study. It is at least a useful way to polish a corporate image.
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